#WORDMARK VS LOGOMARK PERSONAL BRANDING PROFESSIONAL#
This option might be the best if you do not have a background in design and are not confident in your design skills, and would like to have someone who is professional and specializes in logo creation.Īlternatively, you might need to look for design services to help you with a professional logo design. If not, don’t worry! As we’ve said, we will go through each part of the logo creation process step by step, so it is easier to follow and take notes.īefore we start, we would like to note that there are three main ways how you can create a personal logo. It would be ideal if you've already decided on a name or symbol that you would like to include in your logo. It can also contain the name of your website, your product, your business name, or your personal name. The difference between a company logo and a personal logo is that the personal logo should also contain elements of your character and be a great representative of your work.Ī personal logo should be memorable and easy to recognize. Just like any logo, a personal logo is made up of different design elements that you want to represent the brand and its values. Once you start interacting with potential customers and audiences, your personal logo will reinforce your personal brand and how you want to be perceived. You are the one that defines your own brand, and the personal logo is what defines you as a brand. The personal logo that you create will be an extension of you as an artist, graphic designer, writer, and so on.
What is a Personal Logo?Ī personal logo is your own brand. When you build your brand, it's crucial to have a personal logo that you can use for different aspects of your brand, from business cards to your social media channels. In a logomark, you get the benefits of both logotypes and logomarks to make your logo as effective as possible, like in the examples below.Personal branding, as the term suggests, is all about yourself and your personality transformed into a brand. A logo lockup is a common choice for lots of businesses this is a great option for a new brand trying to spread awareness for themselves. These can be composed of a company name and an image, or even more detailed to include the company name, slogan, image, department name, etc. While both can effectively operate as separate logos, some appear to be “locked” together. Logo lockupĪ logo lockup is a combination of both a logotype and a logomark. It all depends on the tone of your school’s brand and how you want to convey your message. Even the smallest of details can impact the impression of your logo to your audiences harsh lines come off as formal, whilst softer shapes like circles add a more casual element to the logo. To design an effective logomark, you need to find an artistic style that complements your school or organization’s brand identity and work from there.
For example, in the example below, the logo explicitly states that the school is an Espiscopal Day school. Logotypes eliminate any confusion about the organization and offer an opportunity to provide additional information. They’re the logos that include letters or text, also known as “lettermarks” and “wordmarks.” These logos are ideal for brand awareness, they’re classic and traditional. LogotypeĪ logotype is a logo that’s centered around your school or organization’s initials or name. When creating a logo, you may be asked, “Do you want a logomark or a logotype?” What’s the difference, anyways, and why does it matter? Are the differences significant enough to make an impact on your school’s branding? In this post, we’ll dissect what each type of logo means and go into detail about the benefits of each. The term “logo” is actually quite general, as there are several categories of logos. It’s your first impression to the world, the image of your brand.
Your logo is a huge part of your school or organization’s branding.
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